Build & Launch Your Own Online Product with Claude
The complete beginner-friendly playbook for using Claude AI to brainstorm, build, package, market, and sell your first online product — info products and small software products. No coding experience required. Designed for everyday people who want to start making money online with AI as their unfair advantage.
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Course Outline
Welcome & Foundations
4 lessons- Welcome: Why This Course Will Change How You Build Online
- The Beginner Advantage in the AI Era
- Setting Up Your Claude Account (Free vs Paid)
- What You Can Actually Build with Claude (Real Examples)
Claude Fundamentals for Beginners
5 lessons- Meet Claude: Your New Business Partner
- Your First Conversations: Prompting Basics
- Projects, Artifacts, and Memory Explained
- Common Beginner Mistakes (and How to Avoid Them)
- Building Your Daily Claude Workflow
Finding Your Profitable Idea
5 lessons- The Mindset of a Profitable Product
- Brainstorming Product Ideas with Claude
- Validating Demand Before You Build
- Info Products vs Software: What's Right for You?
- Niche Selection: Going Narrow to Win
Understanding Your Customer
4 lessons- Deep Customer Research with Claude
- Building a Customer Avatar That Actually Works
- Finding Pain Points People Will Pay to Solve
- Spying on Competitors (Ethically)
Building Info Products with Claude
5 lessons- The 7 Types of Info Products That Sell
- Writing an eBook with Claude (Step-by-Step)
- Creating Your First Online Course
- Templates, Checklists, and Swipe Files
- Membership Sites: Recurring Revenue Made Simple
Building Small-Scale Software Products
5 lessons- What "No-Code" Really Means in 2026
- Software Ideas a Non-Coder Can Actually Ship
- Planning Your Software Product with Claude
- Building Simple Tools with Claude (Web Apps & Scripts)
- Intro to Claude Code for Non-Developers
Writing Sales Copy with Claude
5 lessons- The Foundations of Persuasive Copywriting
- Headlines That Stop the Scroll
- Writing a Sales Page That Converts
- Email Sequences That Sell on Autopilot
- Ad Copy for Facebook and Google
Branding & Visual Identity
4 lessons- Naming Your Product (Without Spending Days)
- Logo and Visual Brand Basics
- Developing a Brand Voice with Claude
- Creating Product Imagery on a Budget
Building Your Sales Infrastructure
4 lessons- Choosing the Right Selling Platform
- Setting Up Payments (Stripe, PayPal, and Beyond)
- Creating a Simple Landing Page That Sells
- Email Marketing Setup for Beginners
Launching Your Product
4 lessons- The Pre-Launch Checklist
- Soft Launch vs Big Launch: Which Is Right for You
- The Launch Day Playbook
- Handling Your First Customers (and Refunds)
Marketing with Claude
5 lessons- Content Marketing: Becoming the Trusted Voice
- Social Media Content Creation Made Easy
- SEO Basics with Claude
- Affiliate and Partnership Outreach
- Intro to Paid Advertising
Marketing with Claude
5 lessons- Content Marketing: Becoming the Trusted Voice
- Social Media Content Creation Made Easy
- SEO Basics with Claude
- Affiliate and Partnership Outreach
- Intro to Paid Advertising