Email Marketing Acronyms: The Complete Reference Course

A comprehensive course covering every essential email marketing acronym from performance metrics (OR, CTR, CTOR, EPC, LTV) to deliverability and authentication (SPF, DKIM, DMARC, RBL, FBL), list building (ESP, CRM, SOI, DOI), campaign types (AR, B2B, B2C), content optimization (A/B Testing, CTA, FOMO), monetization metrics (CPA, CPL, ROAS, ROI), and compliance law (CAN-SPAM, GDPR, CASL). Includes a complete system framework showing how all concepts connect, plus a 4-step action plan for building a profitable email operation from scratch.
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Course Outline

Module 1: Performance and Analytics Metrics

3 lessons

Module 2: Deliverability and Authentication

3 lessons
  • 🔒 Lesson 2.1 — SMTP, IMAP, and POP3: Email Protocols Explained 🎧 11 min
  • 🔒 Lesson 2.2 — SPF, DKIM, and DMARC: The Authentication Trifecta 🎧 15 min
  • 🔒 Lesson 2.3 — IP Reputation, Domain Reputation, RBL, and FBL 🎧 13 min

Module 3: List Building and Lead Management

2 lessons
  • 🔒 Lesson 3.1 — ESP, CRM, API, and SLA 🎧 12 min
  • 🔒 Lesson 3.2 — SOI, DOI, and List Temperature: Cold, Warm, and Hot 🎧 13 min

Module 4: Campaign Types and Automation

2 lessons
  • 🔒 Lesson 4.1 — B2B vs. B2C Email Marketing 🎧 11 min
  • 🔒 Lesson 4.2 — Broadcasts, Autoresponders, Drip Campaigns, and Triggers 🎧 14 min

Module 5: Content and Optimization

2 lessons
  • 🔒 Lesson 5.1 — A/B Testing, UX, UI, and CTA 🎧 13 min
  • 🔒 Lesson 5.2 — PS Lines and FOMO: The Psychology of Email Engagement 🎧 11 min

Module 6: Monetization and Sales Metrics

2 lessons
  • 🔒 Lesson 6.1 — CPA, CPL, CPC, and CPM 🎧 12 min
  • 🔒 Lesson 6.2 — AOV, ROI, and ROAS: Revenue and Return Metrics 🎧 12 min

Module 7: Compliance and Legal

2 lessons
  • 🔒 Lesson 7.1 — CAN-SPAM, GDPR, CASL, and PECR 🎧 14 min
  • 🔒 Lesson 7.2 — Cold Email Compliance: Navigating the Rules 🎧 12 min

Module 7: Compliance and Legal

2 lessons
  • 🔒 Lesson 7.1 — CAN-SPAM, GDPR, CASL, and PECR 🎧 14 min
  • 🔒 Lesson 7.2 — Cold Email Compliance: Navigating the Rules 🎧 12 min