Email Marketing Acronyms: The Complete Reference Course

A comprehensive course covering every essential email marketing acronym from performance metrics (OR, CTR, CTOR, EPC, LTV) to deliverability and authentication (SPF, DKIM, DMARC, RBL, FBL), list building (ESP, CRM, SOI, DOI), campaign types (AR, B2B, B2C), content optimization (A/B Testing, CTA, FOMO), monetization metrics (CPA, CPL, ROAS, ROI), and compliance law (CAN-SPAM, GDPR, CASL). Includes a complete system framework showing how all concepts connect, plus a 4-step action plan for building a profitable email operation from scratch.

Course Outline

Module 1: Performance and Analytics Metrics

3 lessons

Module 2: Deliverability and Authentication

3 lessons
  • 🔒 Lesson 2.1 — SMTP, IMAP, and POP3: Email Protocols Explained 11 min
  • 🔒 Lesson 2.2 — SPF, DKIM, and DMARC: The Authentication Trifecta 15 min
  • 🔒 Lesson 2.3 — IP Reputation, Domain Reputation, RBL, and FBL 13 min

Module 3: List Building and Lead Management

2 lessons
  • 🔒 Lesson 3.1 — ESP, CRM, API, and SLA 12 min
  • 🔒 Lesson 3.2 — SOI, DOI, and List Temperature: Cold, Warm, and Hot 13 min

Module 4: Campaign Types and Automation

2 lessons
  • 🔒 Lesson 4.1 — B2B vs. B2C Email Marketing 11 min
  • 🔒 Lesson 4.2 — Broadcasts, Autoresponders, Drip Campaigns, and Triggers 14 min

Module 5: Content and Optimization

2 lessons
  • 🔒 Lesson 5.1 — A/B Testing, UX, UI, and CTA 13 min
  • 🔒 Lesson 5.2 — PS Lines and FOMO: The Psychology of Email Engagement 11 min

Module 6: Monetization and Sales Metrics

2 lessons
  • 🔒 Lesson 6.1 — CPA, CPL, CPC, and CPM 12 min
  • 🔒 Lesson 6.2 — AOV, ROI, and ROAS: Revenue and Return Metrics 12 min

Module 7: Compliance and Legal

2 lessons
  • 🔒 Lesson 7.1 — CAN-SPAM, GDPR, CASL, and PECR 14 min
  • 🔒 Lesson 7.2 — Cold Email Compliance: Navigating the Rules 12 min

Module 7: Compliance and Legal

2 lessons
  • 🔒 Lesson 7.1 — CAN-SPAM, GDPR, CASL, and PECR 14 min
  • 🔒 Lesson 7.2 — Cold Email Compliance: Navigating the Rules 12 min