Email Marketing Mastery

Build, deliver, and monetize an email list using autoresponders. This comprehensive course covers everything from setting up your first email list to advanced deliverability, high-converting email sequences, newsletter strategies, list growth tactics, and monetization — with step-by-step guidance using GetResponse and other popular platforms.
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Course Outline

Module 1: The Foundations of Email Marketing

4 lessons

Module 2: Setting Up Your Email Marketing System

4 lessons
  • 🔒 Choosing the Right Email Platform 🎧 10 min
  • 🔒 Creating Your First Email List 🎧 10 min
  • 🔒 Understanding Subscriber Management 🎧 10 min
  • 🔒 Compliance and Legal Requirements 🎧 10 min

Module 3: Domain Authentication and Email Deliverability

5 lessons
  • 🔒 Why Emails Go to Spam 🎧 10 min
  • 🔒 DNS Configuration for Email Deliverability 🎧 15 min
  • 🔒 Step-by-Step DNS Setup 🎧 15 min
  • 🔒 Testing Email Deliverability 🎧 8 min
  • 🔒 Warming Up a Sending Domain 🎧 10 min

Module 4: Creating High-Converting Emails

5 lessons
  • 🔒 Writing Subject Lines That Get Opened 🎧 10 min
  • 🔒 Structuring an Effective Email 🎧 12 min
  • 🔒 Types of Emails 🎧 10 min
  • 🔒 Plain Text vs HTML Emails 🎧 8 min
  • 🔒 Writing Emails with AI 🎧 10 min

Module 5: Autoresponders and Email Sequences

4 lessons
  • 🔒 What Is an Autoresponder Sequence 🎧 8 min
  • 🔒 Building Your First Autoresponder in GetResponse 🎧 15 min
  • 🔒 Building a Welcome Sequence (5 Emails) 🎧 15 min
  • 🔒 Sales Sequences 🎧 12 min

Module 6: Newsletters and Broadcast Emails

4 lessons
  • 🔒 What Is a Broadcast Email 🎧 8 min
  • 🔒 Creating a Newsletter in GetResponse 🎧 10 min
  • 🔒 Scheduling Broadcast Emails 🎧 8 min
  • 🔒 Personalization and A/B Testing 🎧 10 min

Module 7: List Growth Strategies

3 lessons
  • 🔒 Building Your Email List 🎧 10 min
  • 🔒 Traffic Sources for List Building 🎧 12 min
  • 🔒 High-Converting Opt-In Pages 🎧 10 min

Module 8: Analytics and Optimization

4 lessons
  • 🔒 Understanding Email Metrics 🎧 10 min
  • 🔒 Improving Email Performance 🎧 10 min
  • 🔒 List Cleaning and Maintenance 🎧 8 min
  • 🔒 Scaling Your Email Business 🎧 10 min

Module 8: Analytics and Optimization

4 lessons
  • 🔒 Understanding Email Metrics 🎧 10 min
  • 🔒 Improving Email Performance 🎧 10 min
  • 🔒 List Cleaning and Maintenance 🎧 8 min
  • 🔒 Scaling Your Email Business 🎧 10 min