Google Ads Mastery Part 1: Foundations, Setup & Launch

The complete foundation for running profitable Google Ads campaigns. Covers how Google Ads works, account setup, conversion tracking, keyword research, campaign structure, ad writing, landing pages, bidding, budgeting, and Quality Score. Everything you need to build and launch your first campaign the right way.
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Course Outline

Module 1: Google Ads Fundamentals

4 lessons
  • 🔓 Lesson 1.1 — What Google Ads Is and How It Works 🎧 12 min
  • 🔒 Lesson 1.2 — Understanding the Google Ads Ecosystem 🎧 14 min
  • 🔒 Lesson 1.3 — Core Terms Every Advertiser Must Know 🎧 15 min
  • 🔒 Lesson 1.4 — How Success Is Measured 🎧 12 min

Module 2: Account Setup and Strategic Planning

5 lessons
  • 🔒 Lesson 2.1 — Setting Up the Account Properly 🎧 12 min
  • 🔒 Lesson 2.2 — Linking Essential Tools 🎧 13 min
  • 🔒 Lesson 2.3 — Choosing the Right Objective 🎧 10 min
  • 🔒 Lesson 2.4 — Offer and Funnel Planning Before Ads 🎧 13 min
  • 🔒 Lesson 2.5 — Budget and Forecast Planning 🎧 12 min

Module 3: Conversion Tracking and Measurement

5 lessons
  • 🔒 Lesson 3.1 — Why Tracking Must Be Installed Before Spending 🎧 10 min
  • 🔒 Lesson 3.2 — Setting Up Conversion Actions 🎧 14 min
  • 🔒 Lesson 3.3 — Enhanced Conversions 🎧 11 min
  • 🔒 Lesson 3.4 — Attribution Basics 🎧 12 min
  • 🔒 Lesson 3.5 — Tracking QA Checklist 🎧 10 min

Module 4: Keyword Research and Search Intent

5 lessons
  • 🔒 Lesson 4.1 — Understanding Search Intent 🎧 12 min
  • 🔒 Lesson 4.2 — Finding Keywords 🎧 14 min
  • 🔒 Lesson 4.3 — Match Types 🎧 13 min
  • 🔒 Lesson 4.4 — Negative Keywords 🎧 12 min
  • 🔒 Lesson 4.5 — Search Terms Analysis 🎧 11 min

Module 5: Campaign Structure

5 lessons
  • 🔒 Lesson 5.1 — Structuring Campaigns by Goal 🎧 12 min
  • 🔒 Lesson 5.2 — Ad Group Design 🎧 11 min
  • 🔒 Lesson 5.3 — Search Campaign Settings 🎧 13 min
  • 🔒 Lesson 5.4 — Performance Max Structure 🎧 13 min
  • 🔒 Lesson 5.5 — Brand Controls and Exclusions 🎧 10 min

Module 6: Writing Ads That Get Clicks and Conversions

5 lessons
  • 🔒 Lesson 6.1 — Anatomy of a Great Search Ad 🎧 13 min
  • 🔒 Lesson 6.2 — Responsive Search Ads 🎧 11 min
  • 🔒 Lesson 6.3 — Ad Writing Best Practices 🎧 12 min
  • 🔒 Lesson 6.4 — Ad Assets and Extensions 🎧 12 min
  • 🔒 Lesson 6.5 — Ad Policy Compliance 🎧 10 min

Module 7: Landing Pages and Conversion Rate Optimization

4 lessons
  • 🔒 Lesson 7.1 — Why the Landing Page Matters as Much as the Ad 🎧 11 min
  • 🔒 Lesson 7.2 — Building High-Converting Landing Pages 🎧 13 min
  • 🔒 Lesson 7.3 — Mobile-First Optimization 🎧 11 min
  • 🔒 Lesson 7.4 — A/B Testing Basics 🎧 11 min

Module 8: Bidding and Budgeting

4 lessons
  • 🔒 Lesson 8.1 — Manual vs. Automated Bidding 🎧 12 min
  • 🔒 Lesson 8.2 — Smart Bidding Strategies 🎧 14 min
  • 🔒 Lesson 8.3 — Budget Pacing and Allocation 🎧 11 min
  • 🔒 Lesson 8.4 — Bid Strategy Troubleshooting 🎧 12 min

Module 8: Bidding and Budgeting

4 lessons
  • 🔒 Lesson 8.1 — Manual vs. Automated Bidding 🎧 12 min
  • 🔒 Lesson 8.2 — Smart Bidding Strategies 🎧 14 min
  • 🔒 Lesson 8.3 — Budget Pacing and Allocation 🎧 11 min
  • 🔒 Lesson 8.4 — Bid Strategy Troubleshooting 🎧 12 min