Google Ads Mastery Part 2: Advanced Management & Scaling

The advanced half of Google Ads Mastery. Covers audience targeting, campaign launch, ongoing optimization, reporting, scaling strategies, specialized tracks for local, ecommerce, and B2B, common mistakes and recovery, a full capstone project, and a bonus resource library of templates, checklists, and swipe frameworks.
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Course Outline

Module 10: Audiences, Targeting, and Segmentation

3 lessons

Module 11: Campaign Launch Process

3 lessons
  • 🔒 Lesson 11.1 — Pre-Launch Checklist 🎧 12 min
  • 🔒 Lesson 11.2 — Launch Day Monitoring 🎧 10 min
  • 🔒 Lesson 11.3 — First 7 Days Strategy 🎧 11 min

Module 12: Optimization and Ongoing Management

5 lessons
  • 🔒 Lesson 12.1 — What to Check Daily, Weekly, Monthly 🎧 12 min
  • 🔒 Lesson 12.2 — Search Term Optimization 🎧 11 min
  • 🔒 Lesson 12.3 — Ad Optimization 🎧 12 min
  • 🔒 Lesson 12.4 — Landing Page Optimization 🎧 11 min
  • 🔒 Lesson 12.5 — Bid and Budget Optimization 🎧 11 min

Module 13: Reporting and Analysis

4 lessons
  • 🔒 Lesson 13.1 — Reading the Right Metrics 🎧 11 min
  • 🔒 Lesson 13.2 — Building Useful Reports 🎧 12 min
  • 🔒 Lesson 13.3 — Diagnosing Common Problems 🎧 13 min
  • 🔒 Lesson 13.4 — Business Reporting 🎧 11 min

Module 14: Scaling Winning Campaigns

3 lessons
  • 🔒 Lesson 14.1 — When a Campaign Is Ready to Scale 🎧 11 min
  • 🔒 Lesson 14.2 — Scaling Methods 🎧 12 min
  • 🔒 Lesson 14.3 — Expansion Strategy by Business Type 🎧 13 min

Module 15: Specialized Campaign Tracks

4 lessons
  • 🔒 Lesson 15.1 — Local Lead Generation 🎧 13 min
  • 🔒 Lesson 15.2 — Ecommerce and Shopping 🎧 14 min
  • 🔒 Lesson 15.3 — B2B Lead Generation 🎧 13 min
  • 🔒 Lesson 15.4 — Remarketing and Brand Reinforcement 🎧 12 min

Module 16: Mistakes, Troubleshooting, and Recovery

3 lessons
  • 🔒 Lesson 16.1 — Beginner Mistakes 🎧 13 min
  • 🔒 Lesson 16.2 — Intermediate Mistakes 🎧 12 min
  • 🔒 Lesson 16.3 — Recovery Plans 🎧 12 min

Module 17: Final Capstone Project

1 lessons
  • 🔒 Lesson 17.1 — Your Capstone Campaign Build 🎧 30 min

Module 17: Final Capstone Project

1 lessons
  • 🔒 Lesson 17.1 — Your Capstone Campaign Build 🎧 30 min