Google Ads Mastery Part 2: Advanced Management & Scaling
The advanced half of Google Ads Mastery. Covers audience targeting, campaign launch, ongoing optimization, reporting, scaling strategies, specialized tracks for local, ecommerce, and B2B, common mistakes and recovery, a full capstone project, and a bonus resource library of templates, checklists, and swipe frameworks.
Course Outline
Module 10: Audiences, Targeting, and Segmentation
3 lessons- Lesson 10.1 — Audience Signals and Layers
- Lesson 10.2 — Geographic and Local Targeting
- Lesson 10.3 — Device and Schedule Optimization
Module 11: Campaign Launch Process
3 lessons- Lesson 11.1 — Pre-Launch Checklist
- Lesson 11.2 — Launch Day Monitoring
- Lesson 11.3 — First 7 Days Strategy
Module 12: Optimization and Ongoing Management
5 lessons- Lesson 12.1 — What to Check Daily, Weekly, Monthly
- Lesson 12.2 — Search Term Optimization
- Lesson 12.3 — Ad Optimization
- Lesson 12.4 — Landing Page Optimization
- Lesson 12.5 — Bid and Budget Optimization
Module 13: Reporting and Analysis
4 lessons- Lesson 13.1 — Reading the Right Metrics
- Lesson 13.2 — Building Useful Reports
- Lesson 13.3 — Diagnosing Common Problems
- Lesson 13.4 — Business Reporting
Module 14: Scaling Winning Campaigns
3 lessons- Lesson 14.1 — When a Campaign Is Ready to Scale
- Lesson 14.2 — Scaling Methods
- Lesson 14.3 — Expansion Strategy by Business Type
Module 15: Specialized Campaign Tracks
4 lessons- Lesson 15.1 — Local Lead Generation
- Lesson 15.2 — Ecommerce and Shopping
- Lesson 15.3 — B2B Lead Generation
- Lesson 15.4 — Remarketing and Brand Reinforcement
Module 16: Mistakes, Troubleshooting, and Recovery
3 lessons- Lesson 16.1 — Beginner Mistakes
- Lesson 16.2 — Intermediate Mistakes
- Lesson 16.3 — Recovery Plans
Module 17: Final Capstone Project
1 lessons- Lesson 17.1 — Your Capstone Campaign Build
Module 17: Final Capstone Project
1 lessons- Lesson 17.1 — Your Capstone Campaign Build