Microsoft Advertising (Bing Ads) Mastery: From Beginner to Expert

A complete, step-by-step training on Microsoft Advertising (formerly Bing Ads) — covering everything from account setup and keyword research to advanced multi-funnel scaling strategies. Learn how to launch profitable campaigns, optimize them daily, and scale into one of the most underutilized traffic sources in digital marketing.
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Course Outline

Module 1: Foundations of Microsoft Advertising

3 lessons

Module 2: Account Setup

3 lessons
  • 🔒 Creating Your Account 10 min
  • 🔒 Billing Setup 12 min
  • 🔒 Navigating the Dashboard 14 min

Module 3: Keyword Research

4 lessons
  • 🔒 Using Microsoft Keyword Planner 14 min
  • 🔒 Keyword Match Types 14 min
  • 🔒 Buyer Intent Keywords 14 min
  • 🔒 Competitor Research 12 min

Module 4: Campaign Structure

4 lessons
  • 🔒 Campaign Types 12 min
  • 🔒 Campaign Settings 14 min
  • 🔒 Ad Groups: One Theme Per Group 12 min
  • 🔒 Example Campaign Structure 12 min

Module 5: Writing High-Converting Ads

4 lessons
  • 🔒 Ad Components 12 min
  • 🔒 The Copywriting Framework 14 min
  • 🔒 Ad Extensions: The CTR Multipliers 14 min
  • 🔒 Split Testing: How Pros Improve Forever 14 min

Module 6: Landing Pages & Funnels

3 lessons
  • 🔒 What Makes a High-Converting Landing Page 14 min
  • 🔒 The Bridge Page Strategy 14 min
  • 🔒 Tracking Setup: The UET Tag 14 min

Module 7: Campaign Launch

3 lessons
  • 🔒 Pre-Launch Checklist 12 min
  • 🔒 Initial Budget Strategy 12 min
  • 🔒 Bidding Strategies 14 min

Module 8: Optimization

4 lessons
  • 🔒 The Key Metrics That Matter 14 min
  • 🔒 Search Term Reports: The Goldmine 12 min
  • 🔒 Negative Keywords: The Profit Protectors 14 min
  • 🔒 Bid Adjustments: Pulling the Right Levers 14 min

Module 9: Scaling Campaigns

4 lessons
  • 🔒 Scaling Your Budget 14 min
  • 🔒 Expanding Your Keyword Footprint 12 min
  • 🔒 Audience Targeting 14 min
  • 🔒 Geographic Expansion 14 min

Module 10: Advanced Strategies

4 lessons
  • 🔒 Remarketing: Targeting Your Best Prospects 14 min
  • 🔒 Automation & AI in Microsoft Ads 14 min
  • 🔒 Competitor Domination Strategies 14 min
  • 🔒 Multi-Funnel Strategy 14 min

Module 11: Reporting & Analytics

3 lessons
  • 🔒 Custom Reports 12 min
  • 🔒 ROI Tracking: From Cost to Profit 14 min
  • 🔒 Scaling Based on Data 12 min

Module 12: Common Mistakes to Avoid

1 lessons
  • 🔒 Common Mistakes That Drain Ad Budgets 14 min

Module 13: Expert Workflow

1 lessons
  • 🔒 The Expert's Daily, Weekly, and Monthly Workflow 14 min

Module 13: Expert Workflow

1 lessons
  • 🔒 The Expert's Daily, Weekly, and Monthly Workflow 14 min